BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

Incoming freshman and top NBA prospect AJ Dybantsa inks an eight-figure trading card and memorabilia deal with Fanatics, ...

AJ Dybantsa, the No. 1 player in the 2025 class, who committed to play for the BYU Cougars, is expanding his presence in the sports world, suggesting potential developments that extend beyond the ...

A new NIL deal signed by BYU basketball freshman AJ Dybantsa has increased his valuation to an astounding number.

The top overall recruit from the 2025 cycle, AJ Dybantsa is already generating buzz as the potential No. 1 overall pick in ...

BYU Cougars college basketball star with famous heritage celebrates his team in the Sweet Sixteen with creative Tater Tots NIL partnership. Maddy Hudak | Mar 27, 2025 Isaiah J. Downing-Imagn Images ...

Top college basketball prospect AJ Dybantsa on Tuesday announced his commitment to BYU, and it’s believed the Cougars paid big money to keep the forward in Utah. Dybantsa is the No. 1 prospect ...

Multiple sources tell @On3sports that No. 1 recruit AJ Dybantsa is expected to land an NIL package north of $3M and could get as high as $4M.. A source close to BYU said, “4 to $4.5 million is ...

BYU’s Richie Saunders has an NIL deal that Napoleon Dynamite would very much approve of. The junior forward Saunders led the way for BYU in their Round of 64 victory over VCU on Thursday.

With multiple programs in the BIG 12 able to offer huge NIL deals to recruits, BYU has to step its game up. They're currently the No. 22 ranked team in the country, despite the 3-4 record in their ...