BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

The NIL marketplace is impacting the Utah-BYU rivalry, with BYU's wealthier donors. The College Sports Commission aims to regulate NIL deals, but enforcement doubts persist.

The top overall recruit from the 2025 cycle, AJ Dybantsa is already generating buzz as the potential No. 1 overall pick in ...

Incoming freshman and top NBA prospect AJ Dybantsa inks an eight-figure trading card and memorabilia deal with Fanatics, ...

Utah vs. Brigham Young in the rev-share era: How a shifting NIL marketplace could impact the rivalry If pay-for-play comes to an end, BYU’s billionaire donors will have limited impact ...

BYU last reached the Elite Eight in 1981 and has ... win 2026 NCAA Tournament after large NIL deals. Story by Todd ... after reportedly offering Baylor’s star point guard a $3.5 million NIL deal.

BYU's NIL packages raise questions about adherence to core principles, as Elder Clark Gilbert emphasizes avoiding pay-to-play culture. Despite BYU's stance, significant NIL deals, like AJ Dybantsa ...

There was reportedly a significant financial element to top basketball recruit A.J. Dybantsa's decision to commit to BYU on Tuesday. According to Adam Zagoria of the New York Times, Dybantsa's ...

The Challenges of NIL for Schools. NIL deals are not without their challenges. Equity among athletes is a significant issue. While star players in high-profile sports may secure multiple lucrative ...

BYU’s Richie Saunders has an NIL deal that Napoleon Dynamite would very much approve of. The junior forward Saunders led the way for BYU in their Round of 64 victory over VCU on Thursday.

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.