Ford Motor Co. is launching a plan for hybrids and plug-in electric vehicles it hopes is smarter than its rivals strategy. The automaker has been watching Toyota eat its lunch when it comes to ...

Climate Crisis 247. Toyota’s Hybrid Strategy Pays Off as Ford Shifts Focus Amid EV Struggles. Posted: September 13, 2024 | Last updated: September 13, 2024 ...

Toyota's final-stage strategy nearly went sideways, ... Ford had an excellent strategy at Daytona and we watched that play out. It didn’t work out for them in the end.

Ford Lightning production (Source: Ford) As Ford struggles amid the industry’s shift to EVs, the automaker plans to lean into its hybrids. In a move that mirrors Toyota, Ford is scaling back its ...

Toyota will embed SDL in upcoming infotainment systems. Build it, and they will come. That was the pitch Ford has been making to manufacturers about its open source app-integration platform as a ...

In contrast, Toyota’s brand-new 2022 Tundra tops Ford with an extra seven horsepower for a total of 437 generated by its 3.5-liter twin-turbo V6 hybrid and bests the F-150 in torque by 13 for a ...

As Ford prepares to launch new pickup styles in the third quarter, it reveals big gains in pickups and SUVs during Q2.

Ford Motor Co. on Tuesday said it has hired a new chief marketing officer and moved two members of the Ford family into new roles.. The automaker said Lisa Materazzo, who was the top marketing ...

Long before Ford launched the popular Maverick compact pickup truck in 2021, the advanced product strategy team at Toyota were planning a small truck of their own to slot below the bestselling ...

Ford F and Toyota TM are two well-recognized names in the global auto industry and fierce rivals in the U.S. market. Toyota, ... The company’s hybrid strategy is paying off.