The inside story of how a CEO and a group of marketers made a last-minute change of plans that now has the Ford brand leading ...

You might think Ford is leading the EV race, but Ford's unexpected slowdown and GM's aggressive expansion reveal a surprising ...

Was Toyota right about electric vehicles (EVs) all along? Despite leading the hybrid revolution with the Prius, Toyota has ...

Unlike some automakers like Ford, Subaru and Toyota, Hyundai and Audi are still holding off on tariff-related vehicle price ...

As Ford’s hybrid sales outpace its EV sales, automakers may shift focus from electric vehicles to hybrids. Toyota’s decision to stay committed to hybrids while others pursued EVs has proven ...

Long before Ford launched the popular Maverick compact pickup truck in 2021, the advanced product strategy team at Toyota were planning a small truck of their own to slot below the bestselling ...

Ford F and Toyota TM are two well-recognized names in the global auto industry and fierce rivals in the U.S. market. Toyota, the Japanese heavyweight, currently holds the No. 2 spot in the U.S ...

As Ford prepares to launch new pickup styles in the third quarter, it reveals big gains in pickups and SUVs during Q2.

The Ford Maverick proved that small pickup trucks can definitely be successful. Rumors suggest that Toyota might be planning a compact pickup of its own.

Ford F and Toyota TM are two well-recognized names in the global auto industry and fierce rivals in the U.S. market. Toyota, the Japanese heavyweight, currently holds the No. 2 spot in the U.S ...