Meta is giving its AI assistant a better “memory” in an effort to make the chatbot more useful. The company’s latest AI update allows the assistant to “remember certain details that you share with it in 1:1 chat” and uses your past activity on Facebook and Instagram to make more personalized recommendations.

Meta says it is rolling out improvements to Meta AI, including the ability to tap profile data from Meta's various apps.

Privacy experts note that Meta ‘s approach to AI memory includes robust security measures to protect user data. The company has implemented encryption protocols and data retention policies that comply with global privacy regulations, including GDPR and CCPA.

Meta AI introduces new features, including Memory Boost and personalised recommendations, to provide more relevant responses and suggestions.