Lamar Jackson is building a brand around the No. 8, which he wears for the Baltimore Ravens, and isn't afraid to go head-to-head with former athletes who lay similar claim to the number. Among them is ...

Dale Earnhardt Jr. was hit with a legal challenge from Baltimore Ravens star quarterback Lamar Jackson regarding a trademark on his styling of the No. 8 used on merchandise, but it doesn't sound like ...

Dale Jr., however, is now attempting to trademark the number itself, stylized in the fashion it was on his car. He filed the application last December. But Jackson argues that Earnhardt's ...

Earnhardt used the No. 8 on the side of his car the first eight full seasons of his NASCAR Cup Series career. He won a ...

NASCAR legend Dale Earnhardt Jr. and Baltimore Ravens quarterback Lamar Jackson would not seem to have very much in common at first glance, except for the number 8 that both displayed throughout ...

Dale Earnhardt Jr. once co-wrote a book titled "Driver #8," but another famous No. 8 — Baltimore Ravens quarterback Lamar Jackson — challenged Earnhardt’s race team’s ability to trademark ...

Lamar Jackson’s drive to win the battle of the ... Now, Jackson has turned to Dale Earnhardt Jr.’s pending trademark claim of a stylized No. 8 Earnhardt has used for his JR Motorsports race ...

Baltimore Ravens quarterback Lamar Jackson and NASCAR team owner Dale Earnhardt Jr. are in a legal dispute over the use of the number "8" on merchandise. Jackson trademarked "Era 8" after entering ...

Two-time NFL MVP Lamar Jackson is taking on a new opponent this week: longtime NASCAR racer Dale Earnhardt Jr. The Baltimore Ravens star is challenging Earnhardt Jr.'s pending trademark claim to a ...

OWINGS MILLS, Md. -= It looks like Dale Earnhardt Jr. has waved the red flag in a short-lived trademark dispute with Baltimore Ravens quarterback Lamar Jackson. The NASCAR legend announced Friday ...

Who woke up today thinking they’d see the names Lamar Jackson and Dale Earnhardt Jr. in the same headlines? In reality, this legal dust-up mostly involved Lamar’s people and Junior’s people ...