Sony also confirmed the implementation of a "new coach's sideline headset for coach-to-coach communications" during the 2025 ...

The NFL will switch from traditional chain gangs to advanced camera technology, Sony’s hawk-eye system, as the primary method ...

The next time a measurement is needed to determine a first down, it won't be the chain gang coming out to make the ...

During the 2025 NFL owners meetings, the usage of a Hawk-eye system to measure first downs was approved. The official use of ...

The NFL announced it will use Sony's Hawk-Eye technology as its new primary system of measuring the line to gain during games ...

The NFL has approved the use of advanced technology to measure first downs. With Sony's Hawk-Eye system, the league aims to improve accuracy and speed up games starting in the 2025 season.

To better measure the line of scrimmage, the NFL is using Hawk-Eye virtual technology for the upcoming 2025 season.

Here is what Chiefs fans can expect to see now that the NFL approved Hawk-Eye technology for ball placement starting in the ...

Sony’s Hawk-Eye technology will be used by the National Football League as the primary method for measuring the line to gain, beginning with the 2025 season.

In a letter sent to Krum Stoilov, president of the VAR Commission of the Bulgarian Football Union, Hawk-Eye reinforced that ...