New Era, Josh Allen and Billustration
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Seven years after first partnering with New Era Cap, Buffalo Bills star quarterback Josh Allen is now an equity partner in the Buffalo-headquartered brand.
Allen, who has been an endorser with New Era Cap since he entered the league in 2018, expanded his relationship with the Buffalo-based cap company. In this expanded connection, Allen added an ownership stake, becoming the first New Era endorser to receive equity, and he'll do so as "Director of Billustration".
Bills QB Josh Allen has been a New Era Cap endorser since entering the league in 2018. Now the Buffalo-based cap maker has expanded the relationship, adding an equity piece, a job, office, and a Linked In page.