BP Plc (BP) garnered retail attention on Thursday after Bloomberg reported that activist investor Elliott Investment Management was ramping up pressure on the company after its new strategy fell short of expectations.

Elliott Investment Management plans to ramp up pressure on BP (NYSE:BP) after the company's turnaround plan was seen as lacking in urgency and ambition, Bloomberg reported Thursday. While the plan marks a departure from BP's (NYSE:BP) previous strategy,

Elliott Investment Management is ramping up pressure on BP Plc after its new strategy fell short of the activist investor’s expectations, people with knowledge of the matter said.

U.K. oil major BP said Wednesday it’s having a “fundamental reset,” having fallen far behind U.S. rivals Exxon and Chevron in investor returns over the past few years. Investors are skeptical. The company’s American depositary receipts fell 1.