Sydney Sweeney's nonresponse to backlash over her American Eagle "Good Jeans" ad suggests a brand strategy that embraces controversy, PR experts say.

My jeans are black…” the “Juice” singer wrote in the caption of her cheeky Instagram post poking fun at the “Euphoria” star’s debated denim campaign.

Houston singers Lizzo and Beyoncé have been pulled into the conversation surrounding actress Sydney Sweeney's American Eagle campaign. In a Thursday Instagram post, Lizzo reshared an AI generated photo of herself in a denim jumpsuit laying on her side with the caption, "My jeans are black..."