Warner Bros. Discovery is hoping to scour up additional revenue from Max subscribers who have been piggybacking off of someone else’s account. On Tuesday, Max launched the Extra Member Add-On feature,

Priced at $7.99 a month, the friend or family member of the primary account owner gets their own standalone account under the same subscription.

WBD’s Max viewership climbed 6% in March, boosted by ‘The White Lotus’ and ‘The Pitt’ according to Nielsen’s March Media Distributor Gauge