sold the international rights of 7UP to PepsiCo in the mid-’80s, and the domestic distribution is owned by Keurig Dr. Pepper. It has all led to a bit of a logo multiverse, with domestic ...

Beverage company PepsiCo has unveiled new branding for soft drink 7Up, which aims to reinforce the uplifting nature of the brand. Created as the first major rebrand of 7Up for seven years, the ...