Adidas' controversial LGBTQ+ advocacy campaign did "more harm than good" for the brand's image and failed at their of advocating for the pride community, a branding expert told Fox News. Adidas ...

Adidas is launching its biggest marketing campaign ever, which will be aimed at high school age consumers. The centerpiece of the campaign will be a 60-second video commercial. The commercial, notes ...

Adidas today (May 30) has released a new commercial that continues its brand campaign around disarming negative pressure in sport, per details shared with Marketing Dive. The brand's latest effort is ...

Beneath the very public collapse of Adidas AG’s multibillion-dollar sneaker deal with Ye is a private legal battle over a $100 million-a-year marketing fund. The fund, from which Adidas claims the ...

Adidas and Snapchat have joined forces to launch a Bitmoji Fashion Drop allowing app users to dress their Bitmoji avatars in branded virtual merchandise, per details shared with Marketing Dive.

Adidas is preparing to ramp up its marketing efforts to strengthen the brand ahead of the launch of its “most ambitious” campaign to date next year. The sportswear giant, which today slashed its ...

During AFCON, adidas connected with Egyptian football fans by focusing on what matters most in the moment: culture, emotion ...