Adobe Systems IncorporatedADBE on Monday announced the launch of Advertising Cloud TV and its integration with Adobe Analytics cloud. The move is aimed at improving advertisers reach with appropriate ...

Managed service just isn’t worth it for Adobe anymore. Adobe will phase out what CEO Shantanu Narayen called “transaction-driven solutions,” or low-margin, “resource-intensive,” largely IO-based ...

Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Adobe may be best known for its media creation software Photoshop and ...

Brands want to use generative AI to personalize their marketing efforts -- but they are also deathly afraid of AI going off message and ruining their brand. At its annual Summit conference in Las ...

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Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Adobe has acquired video advertising platform Auditude, the companies ...

Adobe launched an ad campaign Thursday that pushes back against Apple's decision to outlaw most third-party compilers from creating iPhone OS apps. The ad, spotted running on Ars as well as other ...

Five years after Adobe paid $540 million for adtech business TubeMogul, only a small part of the business remains. Former employees, analysts, and ad buyers broke down what happened to Adobe's ...

Adobe today has launched an ad campaign that gushes “We Love Apple,” though after listing all the things the companies have in common it ends by scolding Apple for blocking technological freedom of ...