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Adore Me, the digitally-native direct-to-consumer lingerie and apparel brand has been acquired by Victoria’s Secret. The transaction is structured as an all-cash deal with an initial $400M payment ...

Adore Me was an early adopter of generative AI, largely to support its marketing and creative functions. But the lingerie brand’s latest venture shows how the technology can power personalized product ...

Victoria’s Secret on Tuesday said that its Adore Me acquisition “creates meaningful sales and profit upside opportunities” for the company. The intimates giant in November said it would purchase the ...

A $19.95 set of lacy lingerie had already cost Hailee Taylor more than $300 in credit card charges and a half-hour in customer-service limbo when the cheerful melody of Jessie J’s hit song Domino ...

Add Yahoo as a preferred source to see more of our stories on Google. If you have your Valentine’s Day gift figured out but not your outfit, don’t sweat it. You’ve still got time and plenty of options ...

The online lingerie start-up that's been aiming to upend Victoria's Secret since it launched in 2011 is hoping its newest venture will be a major move toward clipping the wings of the giant intimates ...

NEW YORK--(BUSINESS WIRE)--Adore Me, the innovative lingerie and apparel brand known for accessible price points and wide ranges of styles, today announces the launch of its 2026 Valentine’s Day ...

Adore Me, an online-only lingerie retailer, has launched a branded online gaming platform designed to reward consumers and their favorite charities. The Adore Me Play For Good(s) online game is ...

Lingerie company Adore Me is not shy about how it wants to compete with Victoria's Secret. "We aim to slay Victoria's Secret," Sharon Klapka, Adore Me's director of business and brand development, ...