Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, ...

YouTube star PrestonPlayz has set an advertising sales partnership for his creator content portfolio with digital agency ...

AppLovin’s APP narrative has evolved from game development to algorithm-led precision, marking a bold transformation few ...

Advertising agency leaders say AI is going to speed up production, help with ad targeting, and sort through reams of data in seconds.

Great campaigns, like great wine, are never the result of a single ingredient or effort—they emerge when all elements work ...

Global entertainment and media advertising is projected to top $1 trillion in 2026 and, by 2028, will double where it was in 2020. Growth will be fueled by an explosion in Internet advertising, which ...

OpenAI (OPENAI) appears to be making progress with its push to show advertising inside its near-ubiquitous ChatGPT chatbot, The Information reported. Internal discussions amongst OpenAI employees have ...

Although most people think that advertising is only about promoting a product or service, advertising is actually a multi-faceted tool that can help a business accomplish a myriad of objectives.

Plug Talk Media has released a reference guide detailing transit advertising costs across multiple formats and markets. The guide provides cost benchmarks for bus wraps, interior transit cards, metro ...

Learn how advertising injury coverage can defend your business from claims like libel, slander, and copyright infringement, ...

Discover how Regulation N enforces the CARD Act and Dodd-Frank Act, preventing misleading mortgage ads and ensuring ...