What began as a strategy for retailers has quickly become a multi-industry movement. The world’s biggest retail media ...

We recently published a list of the 12 Best Advertising Stocks to Buy Now. In this article, we are going to take a look at ...

The future of advertising won't be found in celebrity-stuffed spectacles or attempts to manufacture viral moments.

Media companies are anticipating a stabilization in ad spending in 2025, along with potential growth for the platforms that ...

This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global ...

Addressable advertising used to be an add-on to extend audience reach, but it has increasingly proved to be the most ...

In the contextual advertising space, agents are poised to go far beyond identifying keywords. They will not only optimize ads ...

The company addresses the specific challenges of multichannel retailers.

Perplexity’s forthcoming AI-powered browser, Comet, could radically reshape search advertising by shifting brands’ attention ...

Brunner, one of Pittsburgh's biggest independent integrated marketing agencies, on Monday said it has acquired Rakuten ...

Mash and Tab publisher Digitalbox has reported growing revenue and profit from its collection of popular online newsbrands.