Advertising’s indie shops are going to win more business against the last lumbering giants, thanks to their laser focus on ...

Omnicom will cut more than 4,000 jobs and shut several well known advertising agency brands as part of an immediate ...

SEATTLE--(BUSINESS WIRE)--A new book published April 29, 2025, promises to disrupt the advertising industry's status quo and potentially save marketers millions of dollars annually. Hacking ...

The $9 billion advertising agency mega-merger was completed last week. Now come the synergies, including thousands of layoffs ...

Omnicom said on Monday it will lay off more than 4,000 employees and fold several well-known advertising agency brands after ...

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

Barclays analysts have downgraded the stock of several major advertising holding companies, saying the industry will continue to see low growth as it makes a transition to an industry fundamentally ...

Hellmann’s Mayonnaise will return to the Super Bowl for a sixth consecutive year with a 30-second spot handled by agency VML.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Using artificial intelligence at advertising agencies isn’t just an exciting future—it is ...

Ad agencies are under threat, as platforms automate and AI replaces people, leading to massive change: layoffs, reorgs, mergers, new leadership, new tech and new pecking orders. In the past year, IPG ...

San Francisco startup AdsGency AI has raised a $12 million seed investment round led by XYZ Venture Capital to build out what its executives describe as an agentic AI operating system and agency for ...

In this episode of A Coffee With… Emily Roberts, head of digital at Responsible Marketing Agency (RMA), joins ExchangeWire’s John Still over a black decaf americano for a chat on purpose and ...