Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

The success of a movie hinges on several factors: the size of its budget, name recognition of its stars, capitulation to foreign powers, etc. But the marketing campaign cannot be overlooked. A great m ...

Sydney Sweeney debuted one of the most-talked about commercials in all of advertising this year, and she's set to do it again with a new ad-campaign. The actress was the star of American Eagle's ...

You may start seeing LPL Financial advertisements when watching sporting events, streaming television shows or scrolling through social media. The country’s largest independent broker/dealer announced ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle's "Sydney Sweeney Has Great Jeans" campaign, ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

AI is on the tip of everyone’s tongue these days, and people are using it for virtually everything. Companies have been testing use cases for this phenomenon for several years, but how far is too far ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

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High prescription drug prices have made the pharmaceutical industry the target of mounting criticism, as well as a hot-button issue so far this election season. Now, the industry is building a new ...