GIFs are everywhere. Short for Graphics Interchange Format, the format isn't new (it's been around since the late 1980s), but it's becoming the go-to language for how millennials communicate via text.

GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy. GIF, which is an acronym for Graphics Interchange ...

GIF, a filetype that celebrated its 25th anniversary this past June (don’t you feel old now?), won’t die. And the animated GIF, in particular, has seen a notable resurgence recently, as a newer, ...

“We’re the only platform...that can get your advertising into messaging.” People now search and send 7 billion GIFs per day using Giphy, a number that’s doubled every two years, explains Chung. Giphy ...

This Gif-tastic Tumblr is called This Advertising Life, but its truths are applicable across industries. Non ad types can simply substitute the appropriate office obstacle or vexing/satisfying ...

NEW YORK: GIFs are growing in prominence as a way for brands to drop into the bloodstream of the internet, according to a new report. The looped video format is popular with young people who dip into ...

Is there any dusty corner of the Internet isolated from the fervor of the GIF craze? Now it appears that these mesmerizing mini-movies have crept into advertising. Take, for example, an email that The ...

In this content-driven world, it’s hard to capture the consumer’s attention and raise awareness at the same time. Agencies have been trying to captivate the Gen Z consumer by leveraging from popular ...