There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

What does “meaning” mean to you? For almost a year, I’ve been examining the idea of meaningfulness across a variety of contexts: as it relates to data, marketing, business and life overall. Most often ...

A few years ago, I worked with a local Habitat for Humanity chapter, supporting their public relations and marketing. The team was energetic and devoted, despite openly admitting to earning miserably ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

The focus of today's sermon will be brand babble and the widespread and usually silly attribution of human characteristics to brands by marketers. As I'm sure you're well-aware, we all want to have ...

Opinions expressed by Entrepreneur contributors are their own. When Rob Kaufelt bought Murray’s Cheese in 1991, the Greenwich Village cheese shop was a mom-and-pop hole-in-the-wall known mostly to the ...