Companies use commercials to reach those who view television shows or watch videos on TV or online. Because it is easy to turn a channel, skip through recorded commercials or close a Web browser, ...

Every day we are assaulted by terrible advertisements — stories that don’t make logical sense or are lazy, ads that lie or don’t have anything to do with the brand. One of the biggest motivators for ...

Promoting your makeup and beauty brand requires tailored messaging that empowers your target audience. There are many ways to advertise your products using traditional and online platforms. The goal ...

Internet businesses in the advertising space are in dire straits. The Standard's flop tracker is full of companies who hoped to be profitable solely on the basis of advertising revenue. Internet ad ...