Promoting your makeup and beauty brand requires tailored messaging that empowers your target audience. There are many ways to advertise your products using traditional and online platforms. The goal ...

April Fool’s Day is this week and for the most part, it is a day of harmless jokes and pranks. But it can also be a day to remind ourselves of tricks that are not harmless. One major area this is true ...

Companies use commercials to reach those who view television shows or watch videos on TV or online. Because it is easy to turn a channel, skip through recorded commercials or close a Web browser, ...

As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third of their ...

Why doesn't food look like it does on TV?Well, that's thanks to food photographers and stylists who have tons of tricks to get the perfect shot. Watch the video above: Chief National Consumer ...

All I did was click on a mobile banner ad and suddenly I found myself watching a grainy, badly lit video of a doctor from my own town discussing the simplicity of some corrective surgery procedure. I ...