Aitana, a 25-year-old pink-haired sensation hailing from Barcelona, has managed to captivate not just the masses, but celebrities themselves, with her allure. Yet, there's a catch: Aitana isn't real.

Aitana, a model created by artificial intelligence (AI) in Spain, was born into a difficult period. Rubén Cruz, her designer and founder of the agency The Clueless, was going through a rough ...