Allen Iverson could have been a Nike athlete, but signing with Reebok set him up for life. Born in Hampton, VA, Iverson was ...

Hall of Famer Allen Iverson, Reebok Basketball Vice President, hyped up their new man in an Instagram post, calling the ...

Howard White, the Vice President of Jordan Brand, shared the story of how Nike lost Allen Iverson to Reebok before the 1996 NBA Draft.

Sixers legend Allen Iverson started leaving clues over the weekend after Arkansas’ second-round NCAA Tournament win over High ...

Although Allen Iverson is a well-known Reebok athlete, Howard White revealed that Nike had almost managed to sign him.

Arkansas Razorbacks freshman Darius Acuff Jr. is one of the hottest names in March Madness, dominating during the NCAA men's ...

Reebok hopes it has found the next "Answer" in Arkansas Razorbacks freshman guard Darius Acuff Jr.

Shaquille O'Neal and Allen Iverson are on a mission to put Reebok back on the map for sports. The company named O'Neal Reebok's president of basketball and Iverson vice president of basketball as the ...

No matter how much recognition Allen Iverson receives for his contributions to the sport of basketball and the sneaker industry is not enough. During his playing days, Iverson ushered in a new era of ...

Basketball Hall of Famer Allen Iverson permanently changed basketball during his playing career. Iverson ushered in a new era of authenticity, which, coupled with his exciting playstyle, made him one ...