Amazon is launching a new private label brand, Amazon Grocery, that will bring together products from its Amazon Fresh and Happy Belly brands. Amazon Grocery will include over 1,000 groceries that ...

For years analysts have expected Amazon apparel sales to bypass market leaders like Macy's and Walmart at some point. In September, that seemed imminent when Wells Fargo predicted the e-commerce giant ...

Amazon has quietly added a new product to its private label, Amazon Elements, which previously only carried Amazon’s own brand of baby wipes, after pulling its diaper line from the label in 2015. Now ...

Amazon’s reported plans to expand its private label program is major news for the consumer goods industry. And when the ninth largest retailer makes an announcement about strategy, there are always ...

Today we're going to go over the current list of brands Amazon owns, showing you which products you might think you're buying from someone else. We'll begin with the brand "Solimo", the brand that ...

Amazon has a number of powerful assets, from logistics expertise and one-click payments to its quasi-captive audience of Prime members. But one of its strongest weapons flies almost under the radar: ...

According to Coresight Research’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three ...

Amazon has cut its overall number of private label brands to less than 20, The WSJ reported Thursday. According to information disclosed in a 2019 legal proceeding, Amazon offered about 158,000 ...

Following in the footsteps of its brick-and-mortar brethren, Amazon has quietly moved into the private label business, developing brands for patio furniture, tools, linens and kitchen appliances. But ...

If you search for dog food on Amazon, you’ll probably find a bag with a picture of a woman perched on an ocean cliff patting a fluffy, golden dog. It looks like any of the thousands of dog food ...

Amazon has been doubling down on its private label business in recent months, though many of its own brands aren’t easily identifiable to consumers as they don’t indicate they’re Amazon-made products.

Amazon already has the loyalty of 100 million Prime members, a most dedicated audience that paid $99 for the privilege, though soon it will go up to $119 per year. Now it wants to go even deeper with ...