Lay’s has officially brought back its “Do Us a Flavor” contest to launch three distinct flavors curated by snack enthusiasts.

There’s just no way that a sprinkling of flavor powder could actually replicate ... luxe Kobe beef flavored Lay’s in Taiwan — but this new generation of meaty chips feels really distinct.

What is your $1 million chip idea? That was the question posed by Lay's last year in their Do Us A Flavor contest that generated more than 700,000 submissions from fans across the country.

Lay's is rolling out three finalist flavors in its "Do Us A Flavor" contest. Here's what to know about the flavors and where ...

Lay's Roll up your sleeves and pop open some bags: Lay’s Do Us a Flavor contest is here. The snack brand asked fans to submit their wackiest and most delicious chip flavor ideas in October 2024 ...

What is your $1 million chip idea? That was the question posed by Lay's last year in their Do Us A Flavor contest that generated more than 700,000 submissions from fans across the country. The chip ...

Lay's rolls out its "Do Us A Flavor" contest finalists. Michigan customers will have the chance to buy the top three flavors and vote for their favorite. Michigan Lay's fans, get ready to grab a ...