As a company that specializes in the use of multilevel marketing to sell its health, beauty and home care products, Amway also takes a multilevel approach to its social media and marketing strategies.

The Rs 625-crore directing selling company Amway India (part of the $5 billion Amway Corporation, USA) has embarked on an aggressive growth strategy in India. The target: A growth of 8-10 per cent in ...

Amway is a company that inspires strong feelings, to say the least. Some see it as a ticket to personal freedom, with a business model that gives them the ability to control their own time and income.

App developer Perfect Corp. partnered with marketing company Amway on a mobile app that lets shoppers virtually try on its Artistry line of products before buying, according to a press release. The ...

Direct-selling FMCG company Amway India is evolving as a health and beauty company, in tune with parent company, Amway’s, image the world over. In its next financial year (September, 2005 to August, ...

Amway India has announced the elevation of Ajay Khanna as chief marketing officer. Khanna replaces Sundip Shah who is moving on to an entrepreneurial journey. Khanna will continue to be based in Amway ...

Oriflame India, the leading Swedish direct selling beauty brand, has appointed Naveen Anand, as the Senior Director Regional Marketing South Asia. In his new role, Naveen will spearhead the operations ...

GRAND RAPIDS, MI - Amway has dropped its lawsuit against Ken Hankinson, who was accused of illegally hawking the direct selling giant's products on eBay. The Grand Rapids man says that part of the ...