Given the success of the Angry Birds game, it’s no surprise an animated feature film is schedule for July 2106. Or, that Hasbro, a branded play company, would see the virtue in an alliance. Rovio ...
This book excerpt from The Slingshot Formula by Pascal Clarysse delves into the beginnings of The Angry Birds: Star Wars, launched in 2012 ...
If you were at Pocket Gamer Connects: Helsinki this week, you'll have heard first hand from Rovio's leaders how important brand building has become for indie game studios. Indeed, as if to emphasise ...