Apple tops the 2025 Brand Finance rankings for the second year in a row, valued at $574.5B—cementing its global dominance in tech.

After 25 years of uninterrupted growth, Apple's brand value has taken a hit. The tech giant, still the world's most valuable brand according to Interbrand's 2024 Best Global Brands report, saw a 3% ...

LONDON--(BUSINESS WIRE)--Apple is once again the world’s most valuable brand. Brand Finance, the world’s leading brand valuation consultancy, values Apple’s brand at USD574.5 billion, ahead of ...

Apple has once again claimed the top spot as the world's most valuable brand, with Kantar estimating its worth at a staggering $1.29 trillion— 12% of the value of the entire top 100 list. According to ...

Global brand consultancy Interbrand has launched its annual Best Global Brands ranking, marking a quarter of a century of brand valuation analysis. Apple remains at the top of the list. Since 2000, ...

The AI boom has seen NVIDIA’s brand value increase 163%, making it the fastest-growing tech brand of the past year, while Apple reclaims its title at the top of the pile. Register for free to receive ...

Apple is once again the world’s most valuable brand. Brand Finance, a brand valuation consultancy, values Apple’s brand at US $574.5 billion, ahead of second-placed Microsoft ($461 billion). According ...

If the Apple Tax is real, then it’s a tax you can still pass onto others when it’s time to get a new device. Apple products, especially iPhones, hold their value on the resale market incredibly well.