The ads lean into a simple but relatable insight: many people enthusiastically chase fitness goals at the start of a new year, only to lose steam within days. Apple’s campaign directly tackles that ...

Ahead of 2026 and associated New Year's resolutions, Apple has started sharing new social media ads focused on the Apple Watch as a motivational tool. In a series of "quit quitting" spots, Apple Watch ...

Apple's latest ad spot collection urges people to "Quit Quitting," by showing Apple Watch users running away from furniture. With the start of 2026 on the horizon, many people take the opportunity to ...

Following years of speculation, Apple finally announced its intention to enter the smartwatch sector in September 2014, releasing the first Apple Watch the following year on April 24. Exactly a decade ...