The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon ...

Marketing and innovation have always gone hand in hand. But with cookie deprecation finally kicking in, Apple iOS restrictions, privacy taking center stage, and evolving consumer expectations ...

Nielsen, a provider of audience measurement, data, and marketing intelligence, says its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, ...

You’d be forgiven for asking the question, “Wait, Comscore has tools for targeting?” It does. Although far more well well-known for its media measurement capabilities, Comscore has had its own suite ...

Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. With the forthcoming “cookie-pocalypse” threatening to reign havoc ...

Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google ...

Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies. Microsoft launches AI-powered ...

What is the goal of any marketing campaign? To make the target audience notice the product or service. But, this can be a difficult task when there are so many platforms out there making it hard to ...

Whether you are managing search, social, display, or native ad campaigns, there is one thing you cannot escape: audience targeting. For good reason, too. Audience targeting has transformed how we ...

There is a reason why the old adage is “know thy customer” and not “know thy target audience.” Knowing your customer is a lot easier. You can talk to your customer directly and develop a relationship ...