The Apple B2B App Store is open for business. Only a week after first revealing details of the new platform, Apple has launched the service and businesses that use iOS devices can begin to take ...

The business-to-business segment, more commonly referred to as B2B, is constantly changing and adapting to new technologies. There are many industry-specific technologies that are helping companies ...

Apple's B2B App Store went live last week and it is the latest signal that the company is taking the enterprise seriously. The larger questions revolve around whether Apple had to launch the B2B App ...

Have you noticed the massive gap between consumer and business apps on your phone? While consumer apps are both beautifully designed and easy to use, business apps are simply painful to use. A ...

As noted by The Loop, Apple launched its B2B App Store today, allowing business customers enrolled in the Volume Purchase Program to buy apps from iOS developers. The new Volume Purchase Program for ...

Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail. As Jordan Stopler, CEO of StoryDesk, notes, ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

One of the primary benefits of B2B apps is their ability to improve the buying cycle – from both a sales and customer point of view, says Peter Gough, founder, ORM London Mobile applications are often ...

In the new innovative age of B2B sales, sales teams are constantly looking for new ways to optimize the way B2B business is done. With the influx of iPad apps available in the app store, it can be ...

When the business world—and, more recently, the world at large—goes through changes, the companies that adapt are the ones that will outlast the competition. As the app ecosystem is affected by ...