Trust is the foundation of commerce, and nowhere is it more critical than in B2B trade. Every transaction hinges on the ...

Customer relationships in the business-to-business (B2B) sector are changing in response to the digital revolution. By altering the way value is supplied and sales are created, traditional business ...

The B2B marketing platform Octane11, the first company incubated by MathCapital, a venture fund backed by MediaMath CEO Joe Zawadzki and ad tech vet Eric Franchi, launched on Thursday. Dan Rosenberg, ...

For the first time, The Drum is inviting readers to choose their number one B2B CMO of the year. The Top 100 page includes an ...

B2B marketers who integrate paid, earned, owned, & shared media as a connected strategy can increase the business impact of ...

Expedia Group announced that it agreed to buy Tiqets and emphasized its utility for partners of Expedia's ...

To best manage B2B supply chains, business leaders are faced with navigating complex payments preferences and order-to-cash (or quote-to-cash) systems. Following the digital transformation of the last ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics. Learn why ...

As part of B2B Month, leading creatives from agencies including Stein, The Croc and Park & Battery (all three of which feature on The B2B Agency Hotlist, coincidentally) share their all-time favourite ...

PhonePe transitions Pincode from B2C to B2B, focusing on tech solutions for offline shops amid IPO preparations.