However, in a twist, BMW has announced it’s dropping its egregious subscription plan for heated seats in its vehicles. Forbes reports that BMW has canceled the subscription service, which was ...

"BMW starts selling heated seat subscriptions for $18 a month" declares one headline; "BMW Makes Heated Seats an $18/Month Subscription Service—Again" reads another. However, you'd have to read ...

BMW AG has abandoned charging customers subscription fees for heated seats in an early indication there will be limits for manufacturers to reap new revenue from software-based services. The ...

The 2025 BMW X1 lineup gets minor updates for the new model year. The subcompact SUV now comes standard with heated front seats and Personal eSIM 5G, and a heated steering wheel is available as a ...

BMW has sparked debate after offering an online subscription to turn on heated front seats in its cars in the UK for £15 per month. A monthly heated steering wheel subscription costs £10.