Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values and attributes that support this ...

One of the most important steps when starting a business is branding your new company. Do you know what defines your brand? Three elements—logo, website, and domain name—are key to building a ...

While nothing is more important to growing businesses than a product or service that solves your customers’ problems, great branding can help stack the odds of success in your favor. The strongest ...

Though the days of walking into a small shop may seem extinct, we are here to say look again. The connections that were once made with a shopkeeper are not lost, they merely appear in a new form. A ...

This past weekend, Fast Company convened a virtual roundtable of marketing strategists and brand consultants solely for the purpose of advising Jeff Bezos, the founder of Amazon. The reason? Amazon ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

In any industry, personal branding is one of the most powerful ways you can set yourself apart from your competition. But the concept of branding can seem like a bit of a mystery when your expertise ...

Opinions expressed by Entrepreneur contributors are their own. Oprah, Donald Trump and Jane Smith all have successful personal brands. Oprah is the empathetic advocate for entrepreneurism, women, ...

Businesses typically use marketing, branding and advertising to convince consumers, clients, stakeholders or external donors to buy their goods and services or invest in the organization. Many people ...

A basic search of the internet identifies more than 10 million “news” articles featuring the word “Metaverse,” with countless articles and press releases identifying companies of all sizes announcing ...

Branding is such a fundamental part of marketing that it is worth understanding it completely. In this tutorial on branding, we discuss the basics. In other tutorials we extend these basics to look ...

Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a ...