Taboola has announced a strategic shift from its legacy of native advertising to a new performance-focused technology platform named Realize, which targets advertisers seeking scalable performance ...

Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

Meta’s latest research shows that Reels ads designed natively for the platform can significantly boost purchase intent, and ...

Taboola, a global leader in delivering performance at scale for advertisers, today (February 26th, 2025) announced a new focus beyond native advertising and a powerful new technology platform called ...

The programmatic advertising platform startup StackAdapt Inc. today revealed it has closed on a hefty $235 million round of funding, bringing its total amount raised to date to more than $500 million.

Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with shortcomings. Creating original assets for every platform takes time, ...

Social media platform BeReal today (April 10) announced the launch of its native advertising platform in the United States, per details shared with Marketing Dive. Over 200 advertisers have already ...

Publishers know their competition, and, increasingly, they aren’t competing with other pubs; they’re competing with Big Tech. Belgian publishing house DPG Media made news last week for its decision to ...