WOR’s Mark Simone with O’Reilly Auto Parts’ Hugo Sanchez The 2024 Radio Mercury Awards highlighted the pinnacle of creativity in radio advertising for the year on Thursday night. The event, at SONY ...

Fewer people commuting to work amid the pandemic has put a strain on the radio advertising market, with radio ad spend anticipate to drop 25.0%.

When it comes to advertising, building community, and reaching audiences, terrestrial radio is often overlooked in favor of digital platforms. Yet radio continues to deliver something businesses ...

Though collected over a 20 year period, radio research has made some important discoveries relating to effective radio ads. An early RAEL White Paper summarized a large set of published research which ...

The newly-released “S&P Global Market Intelligence Radio & TV Annual Outlook” from Kagan finds some good news in this year’s ad-revenue outlook and some not-so-good news for the next five years, as ...