Brand equity encompasses customers’ positive responses and trust for a product or service. This is built through consumer perceptions, attitudes, and experiences with the brand itself. If done ...

SXTC Global & DYADICA Global Declare New Battlefield of Branding: The Creation of their Brand Warfare Unit™. Brand ...

Stop losing customers to a cheap brand feel. Haptic branding is the deal-breaker in your product design. Fix your tactile identity before you fail.

Talia Arnold from Managing Director of Exverus Media writes “In times of economic uncertainty, marketing teams meticulously dissect budgets, scrutinize sales, and reconsider growth projections but a ...

Unlike brand equity, Brand Momentum reveals whether brands are rising, stagnating, or quietly losing relevance.

Branding refers to the process of creating and establishing a distinctive identity for a product, service, company or individual. It involves shaping the perceptions and associations that people have ...

Most mergers and acquisitions (M&A) fail to account for the digital infrastructure and visibility of the acquired brands. While executives obsess over legal, financial, and branding integration, they ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

LOS ANGELES, Jan. 21, 2026 (GLOBE NEWSWIRE) -- GSJJ, a global manufacturing company and supplier of custom promotional ...

Brand equity, how do we value our brand. There are a number of ways firms can judge the value of their brand and this video explains some of the more popular means that firms use to judge their brand.