A single misstep or misunderstanding can put a brand’s reputation at risk. Businesses need thoughtful strategies to address crises and rebuild trust and credibility.

The Duchess of Sussex should make moves to "create excitement" around her American Riviera Orchard brand after soft-launching last month, and influencers could play an important role in its success, ...

Often, when I hear people talk about “branding” a company, it reminds me of how people talk about clothing: An exterior layer, with colors and messages that say something about what’s inside. As a CEO ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

Adidas' controversial LGBTQ+ advocacy campaign did "more harm than good" for the brand's image and failed at their of advocating for the pride community, a branding expert told Fox News. Adidas ...

This article was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your business then we encourage you to check out Entrepreneur NEXT ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. With 2025 here, there’s no better time to elevate your personal ...