Built inside an influencer agency, Bisket unifies creator data, AI matching, campaigns, media kits, proposals and brand ...

The New York firm helps content creators, reality TV and digital media personalities, and talent agencies negotiate and review the brand deal contracts that increasingly define their income. NEW YORK ...

Brands are pouring money into this channel, but they are not building the leadership infrastructure to match it ...

Influencer marketing sounds simple from the outside. Brands want exposure, influencers want partnerships, and audiences want ...

AI is reshaping Influencer Marketing by helping brands scale workflows, improve decision-making, strengthen creator ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. The way advertisers spend money on influencer marketing is heading toward a tipping point. For the ...

Brands and AI have the power. How new metrics and marketplaces are defining a creator economy optimized for marketers and ...

Class actions targeting prominent brands using influencers to advertise their products on social media are on the rise, accusing brands and their influencers of failing to properly disclose paid ...

There’s nothing quite like the power of celebrity to bring awareness and attention to your products and services. Here are a few pointers for how you can leverage a well-known personality to drive ...

Influencer marketing is no longer just about finding someone with a ring light, a skincare shelfie, and a suspiciously high follower count. It’s about identifying the creators whose audience, style, ...

The company behind ChatGPT treated influencers to a nature-filled brand trip. The internet was quick to point out the irony.

It's not the first time a brand trip has sparked backlash, and likely won't be the last. If we cast our minds back to 2023, fast fashion giant Shein invited a group of influencers to China to tour its ...