Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...

Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

Recalibrated, iterated, call it what you want. Every personal, professional, or corporate strategic plan needs consistent focus and, at times, course adjustment. A strong brand needs to be codified ...

Boston-based Tufts Medicine’s new marketing chief told Becker’s he plans to engage patients across multiple platforms and devices to boost the academic health system’s “brand experience.” Drew ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

Discover the step-by-step marketing plan that turned simple email campaigns into $47,000 in revenue in just three months — and how you can apply these proven strategies to grow your own business. The ...

You cannot afford to ignore your brand. A recent LinkedIn B2B Institute study found that there are no special rules for B2B marketing. B2B marketers could not ignore emotion, communicate largely about ...

Today’s marketing landscape for contractors is vastly different than the 1990’s or even early 2000’s era. We are now planted in the digital age, ruled by search engines like Google, and mobile devices ...

Jasper AI is a content and marketing assistant designed for teams. Discover its features, pricing, who should use it, and how ...

Antioch is going to spend up to $236,900 for the opportunity to rebrand itself to improve outsiders’ perception. So by around next summer, anyone visiting Antioch should know that “Opportunity Lives ...

The UNC football team is looking for ways to help support student athletes who will be able to start earning money on their names, images and likenesses in the near future. The NCAA has begun ...