Explore how Hilton adapts to agentic AI, enhancing brand loyalty through strategic influencer partnerships and digital ...

This week, in conjunction with the start of the Consumer Electronics Show (CES) held in Las Vegas, Nevada, Brand Affinity Technologies (BAT) announced a partnership with the Consumer Electronics ...

When it comes to bolstering consumer relationships, loyalty is often the first phrase that comes to mind. The ultimate building block, however, lies in brand affinity, or the emotional connection ...

Irvine-based Brand Affinity Technologies Inc., an advertising startup with technology that aims to automate celebrity endorsement deals, said Monday it bought La Jolla-based Beelya for undisclosed ...

SAN FRANCISCO--(BUSINESS WIRE)--Stackla, the leading user-generated content (UGC) platform, today released a new study, titled “The 2017 Consumer Content Report: Influence in the Digital Age”. The ...

Next time you get into an impromptu discussion on “What does our brand stand for?” try this easy exercise to gain a little more insight. Ask everyone in the room to name a brand or two that is akin to ...

Are you a print subscriber? Activate your account. By Tim Nudd - 9 min 4 sec ago By Maia Vines - 2 hours 12 min ago By Asa Hiken - 2 hours 12 min ago By Will Johnson - 2 hours 39 min ago By Aleda Stam ...

If the Republican Party is known for its consistent stance and the Democratic Party for a more splintered opinion, it is no more apparent than in party members’ affinity towards certain television ...

Iterable today released Brand Affinity, an intelligent personalization solution for marketers to measure customer sentiment. Powered by Iterable AI, Brand Affinity helps marketers identify, segment, ...

SAN FRANCISCO--(BUSINESS WIRE)--Stackla, the leading user-generated content (UGC) platform, today released a new study, titled “The 2017 Consumer Content Report: Influence in the Digital Age”. The ...