We miss our targets from time to time simply because we were misinformed or because we choose to take a longer route in our brand craftsmanship as we seek to make the brand more visible and worldwide.

Brand monitoring is the systematic process of identifying, collecting, and analyzing mentions of a brand across digital and traditional channels to understand how the brand is perceived by the public.

“Branding” has become such a misunderstood and misused word these days. One of the most common reasons why new clients walk in our door is that they want help with branding their company or ...

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...

Cindy Machles is CEO and Co-Founder of Glue Advertising & Public Relations and a recognized expert in global branding and entrepreneurship. Business today moves at a breakneck speed. In response, many ...