The key question leaders should ask when striving for effective branding is "how do people want to feel?" Brand leaders who ...

Branding a business for millennials and Gen Z takes more than a good look or a trendy color palette. Younger buyers want to ...

Many leaders reduce brand identity to surface-level choices, such as logos, fonts, and color palettes. However, enduring ...

Brand loyalty didn’t collapse overnight. It bled out slowly, through dusty stores, dying malls, and overpriced showrooms, ...

When a lesser-known brand collaborates with a larger brand, well-perceived brand or an “it-brand,” the lesser-known brand is ...

In an age where every company claims to 'care,' use these 3 pillars of branding build authentic lasting influence.

In short, branding is what people say about your company when you’re not in the room. Whether that message correctly communicates your image is where “branding” comes in and it’s all about what you ...

Modern programmatic platforms feature various capabilities aimed at maximizing brand safety. However, apart from analyzing ...

Your firm has a great logo, a clear mission statement and a strong color scheme—so why doesn’t anyone know who you are? Spoiler alert: you might have invested too much in the brand and not enough in ...