Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the ...

and Burger King does actually flame-grill or flame-broil Whoppers. But a smaller distinguishing trait of Burger King's can often go overlooked: the toasted buns. Toasting the bread is a simple way ...

Burger King's latest print ad campaign shows its restaurants on fire - a consequence, according to the ads, of the fast food chain always flame-grilling its burgers. The photos in its three ads ...

Because it's the big general sandwich, flame grilled, perfectly imperfect, messy, the grill marks are never the same, because they're grill marks. What else about Burger King? They talk about ...

Burger King's iconic Whopper appeared on its menu ... The restaurant also flame-grills its chicken sandwiches and hot dogs. Standing as a testament to its dedicated fan base, some burger ...

When the Sun's fury in Kuwait was impacting Burger King's business and taking the consumers' attention ... Staying true to the brand's core of flame - grilling, we made the world's first Sun Flame - ...