If you're confused about the terminology of word-of-mouth marketing, I have a little confession to make: sometimes I get confused about it myself. As one of the authors who's written about this topic, ...

Word-of-Mouth (WOM) and buzz marketing have been quick and inexpensive ways to help new products and services reach the mass consumer market in a social media world. That’s why WOM and buzz marketing ...

The authors of Buzz, three seasoned trendspotters who coauthored Next: Trends for the Near Future, know “buzz,” and offer numerous tips and strategies for harnessing its power. Together, they present ...

The most important aspect of buzz marketing is being able to create a story that consumers as well as the media will find interesting and relevant. That story can be simple—but it must be visual. It ...

"Buzz marketing" tries to create grass-roots excitement for a product or service. Slate advertising critic Seth Stevenson says the new commercial campaign by the Burger King fast-food chain, featuring ...

Are buzz marketers breaking the law? Consumer advocacy group Commercial Alert thinks so, and it is asking the Federal Trade Commission to find out if marketers involved in the tactic, also known as ...

Just as Samsung introduces an exclusive LeBron James app, Apple wants more buzz. May 2, 2014 — -- Is Apple getting the shaft from Hollywood now that Samsung can pull off record-breaking selfie ...

It’s happy hour, and Julia Royter, a pretty 26-year-old actress, flirts with a well-dressed man in a midtown bar. After a few minutes, she relents and hands over her BlackBerry Pearl for him to enter ...

Opinions expressed by Entrepreneur contributors are their own. Are you ready to put your business on a fast growth track? Now’s a great time to invest in programs to grow your business in 2006. After ...

BzzAgent, one of the world's leading word-of-mouth marketing firms, said Friday that it closed a $13.75 million series-B round of funding. The marketing company, which has clients such as ...

Apple yesterday posted a job listing for a "Buzz Marketing Manager" based out of New York (via Dwight Silverman and Business Insider), with the description outlining a position responsible for ...