Pinterest has agreed to acquire tvScientific, a connected television (CTV) advertising platform that automates and optimizes ...

Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising ...

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand ...

On December 11, Pinterest, Inc. (NYSE:PINS) announced that it has signed a definitive agreement to acquire tvScientific, a ...

CTV confirmed today initial midseason premiere dates, delivering compelling content and engaging entertainment with hit ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...

TripleLift, the leading Creative SSP, is celebrating a milestone year defined by global expansion, accelerated product ...

Integral Ad Science (IAS), a media measurement and optimisation platform has unveiled its Australia Industry Pulse Report ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Rio Longacre Television ...

On December 4th, Business of Apps ran a webinar in partnership with Verve that featured speakers from Verve, Dataseat, and Kochava. Moderated by Nicole Weiss, the session focused on how Connected TV ...

Without further ado, here are four of this year’s most popular CTV-focused posts: 1. Meet The Netflix Ads Suite, Introduced ...