Why the $6.1 billion sale of the Boston Celtics proves major teams are now fully realized mega-brands with industry-changing ...

The Boston Celtics came into the 2024-25 NBA season with high expectations. As reigning champions, Joe Mazzulla’s team had one clearly defined goal: go back-to-back. Winning two consecutive ...

Derrick White had seven 3-pointers, scoring 30 points, and the Boston Celtics began defense of their NBA championship with a 103-86 win over the cold-shooting Orlando Magic in Game 1 of their ...

Q. Who created the Boston Celtics logo? - + A. The logo was designed by Zach Auerbach, brother of the legendary coach Red Auerbach. The logo features a leprechaun named Lucky spinning a basketball.

The Boston Celtics took Game 1 of their first round playoff series against the Orlando Magic, overwhelming Orlando in the second half of the game. It was a very close matchup in the first half ...