Chicken rules fast food. Now, Long John Silver’s wants you to know it’s more than just seafood. Long John Silver’s is known ...

What the cluck? Ordering chicken at a seafood chain may sound like a real fish-out-of-water scenario — unless yu’re at Long ...

The redesigned blue, white and yellow logo replaces the traditional fish imagery with a chicken and introduces the tagline ...

Long John Silver's new logo replaces its classic fish emblem for a chicken. Find out what's behind the rebrand and what it ...

Long John Silver's, the brand famous for hand-battered fish and golden shrimp, is making waves with an unexpected ...

Long John Silver’s is putting chicken on center stage. The seafood chain is swapping its classic fish logo for a chicken, ...

"Guests have been telling us for years that our chicken is a best-kept secret," Christopher Caudill, Long John Silver's ...

Long John Silver’s rebrands with a new chicken logo and menu focus, but promises seafood isn’t going anywhere.

A well-known restaurant chain has announced they’re shaking things up a little. According to USA Today, Long John Silver’s ...

Fast food chain Long John Silver's known for its fried and battered fish and shrimp is changing its logo to focus on its ...

Long John Silver's joins an industry rebranding wave with a new chicken-focused logo and tagline, while maintaining seafood as a central part of the restaurant's identity.